According to the National Association of Sporting Goods
Retailers, Cycling is the second most popular
recreational activity in the United States, even without
being a TV sport.
|
Sports Activity |
Participants
(millions) |
Growth Since 1998 |
| 1
Exercise Walking |
80.8
|
4%
|
| 2
Cycling (Road & Off Road) |
64.3
|
4%
|
| 3
Swimming |
57.9
|
-1%
|
| 4
Camping Vacation/Overnite |
50.1
|
8%
|
| 5
Exercising with Equipment |
45.2
|
-2%
|
| 6
Fishing |
46.7
|
7%
|
| 7
Bowling |
41.6
|
4%
|
| 8
Billiards/Pool |
32.1
|
0%
|
| 9
Basketball |
29.6
|
1%
|
| 10
Golf |
27
|
-2%
|
| 15
Running/Jogging |
22.4
|
-1%
|
| 18
Baseball |
16.3
|
3%
|
| 21
Soccer |
13.2
|
0%
|
| 26
Tennis |
10.9
|
-3%
|
| 27
Football (Tackle) |
8.7
|
7%
|
| 30
Ice/Figure Skating |
7.7
|
-2%
|
| 31
Skiing (Alpine) |
7.4
|
-4%
|
| 39
Gymnastics |
5
|
na
|
Racing Demographics
Cycling
demographics cover three areas of interest. Racing,
Recreation and Spectator Events. Like most professional
sports, the race participation is male dominated. Unlike
most sports, cycling has a very large female
recreational and spectator base
|
Licensed Racers |
|
| Number
of licensed racers |
72,000
|
| Median
Age |
34
|
| Median
Household Income |
$75,000+ |
|
College Graduates |
81%
|
| Post
Graduate |
27%
|
|
Male/Female |
89%/11% |
|
Professional/Managerial |
57%
|
|
Married |
35%
|
| |
|
Recreational Riders
|
|
| Total
U.S. Cyclists |
64.3-million |
| Adults
(16 and over) |
48-million |
|
Children |
14.3-million |
| Avid
cyclists (Fitness/health) |
31-million |
|
Male/Female Ratio (Adults) |
45%/55% |
| Median
Age |
32 |
| Median
Household Income |
$60,000+ |
|
College Graduates |
70%
|
| Ratio
to Golf |
2.5/1
|
| Ratio
to Tennis |
6/1
|
| |
|
Spectators
|
|
| Total
U.S. spectator base (est) |
11-million |
| Adults
(16 and over) |
9-million |
|
Children |
2-million |
|
Male/Female Ratio (Adults) |
50%/50% |
| Median
Age |
37 |
|
Median Household
Income |
$75,000+ |
|
College Graduates |
60%
|
-
Cycling
is the #1 fitness and health activity among doctors
and lawyers over the age of 40.
-
Cycling
is the second most popular recreational activity
behind sport walking. It is the only one of these two
that lends itself to commercial sponsorship.
-
17-million bicycles are sold in the United States each
year.
-
The mean
price for a professional racing bike is $3,500.
-
Household income for 45-49 year old licensed racers.
($95,940)
Source: Simmons, MRI,
USA Cycling Membership, Bicycling Magazine
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